Drawing inspiration from Gogoro’s iconic electric scooters, the Gogoro Color It Up Headphone captures the essence of Gogoro's visual brand language, seamlessly blending streamlined curves, vibrant color contrasts, and textured finishes.
CONTRIBUTION
CMF
3D Modeling
Rendering & Animation
Physical Prototyping
Packaging Design
TIME
Feb 2022 - Apr 2022
2 months
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The iconic feature of gogoro is using bold, vibrant colors that are different from traditional motorcycle design. 5 color combinations from their different series were selected as the inspiration.
→ Matte & Textured Polypropylene (PP)
The textured PP surface enhances the overall tactile quality, creating a smooth yet approachable aesthetic.
→ Polished ABS
This polished surface contributes to a sleek, contemporary look, complemented by a subtle retro-inspired color palette reminiscent of classic candy tones.
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→ Reflective Metallic Coating
The high-end version incorporates a reflective metallic coating to evoke a premium, sophisticated feel. The metal components feature a refined reflective finish, which produces a dynamic color-shifting effect under varying light conditions.
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By embracing innovation, design, and forward thinking, Gogoro aim to create a revolutionary mobility experience. Gogoro enable the riders of the new era to embody digital mastery, explore the future, and unlock infinite potential in their lives.
Gogoro is a Taiwan-based vehicle brand that creates a revolutionary mobile experience through innovation, design, and avant-garde perspective. Insisting on consistent design language has established Gogoro's special aesthetics, but also attracted people who pay lots of attention to their lifestyles. In addition to riding experience, they want to emphasize the communication of life attitude──"To be energetic and also be one of a kind." And that's what I also want to conduct during this design project, to make headphones not only a device for listening, but also a stage to encourage people to show themselves.
Gogoro's products blend bold colors and dynamic designs that let users express their unique style.
Gogoro challenges traditional motorcycle design norms.
With a diverse range of accessories, Gogoro turns scooters into a platform for personal expression.
Gogoro's journey parallels the mindset of underestimated young individuals, attracting young riders.
The body surfaces of Gogoro 1 and 2 are made of aluminum to present a metallic texture, and the shape emphasizes the sense of one-piece molding and streamlined shape, creating a sense of urban luxury.
On the other hand, The biggest feature of the series after Gogoro 3 is the use of a PP plastic car shell, adding a scratch-resistant surface, and using a lot of bright colors and contrasting colors. In addition, the seat cushion also adds materials, such as plastic leather, stitching, and textured fabrics.
In the process of design iteration, I tried to transform the imagery of one series of motorcycle into each sketch, and also to make symbols meaningful. For example, the "GO" bottom has become the power switch, the directional and brake lights have become the condition light, and so on.
The design blends the curves of the body and forms a full and smooth appearance. And chose Gogoro 3's representative color as the main one; About the material selection, it uses three kinds of finish: textured, bright surface, and polishing.
The usage of consistent design language and user interfaces provide a strong but interesting connection between the original scooter design and the headphone design. Combined with the iconic design elements of the car body such as lights, start buttons, etc., the design of Gogoro is expressed in a playful way, and users can use the same concept model to quickly get started.
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To ensure cost-effective injection molding, colored components are separated to minimize finishing costs. Hard parts are designed with pins and interlocking structures for easy assembly, while electronics and wiring are strategically positioned for proper spacing and secure connections.
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To validate the design, I 3D printed a fully self-assembling prototype that required no glue or screws. A headphone circuit was integrated, ensuring full functionality, including power, music playback, and Bluetooth control. The final prototype was spray-painted to simulate the CMF effects.
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I drew inspiration from Gogoro’s battery-swapping interaction, where the battery pops out when triggered. To enable this, I designed and prototyped a three-layer structure:
The innermost layer’s interconnected structure lifts the headphones when the case opens.
A cut-out detail, inspired by the Gogoro app UI, mimics a toggle-like interaction, symbolizing the act of “unlocking” the experience.
The graphic of the package design adopts the key visual of the Gogoro VIVA series. With colorful geometric blocks, repeated text patterns, and the switch-like graphic, it creates a wonderful experience that opening this package is like starting a journey. The headphone bag refers to the various covers of Gogoro, providing users with more customized options and allowing them to enjoy their own music world.
