CONTRIBUTION
3D Modeling,
Rendering & Animation
Physical Prototyping
TIME
Feb 2022 - Apr 2022
2 months
The Gogoro Color It Up Headphone captures the essence of Gogoro's visual brand language, seamlessly blending streamlined curves, vibrant color contrasts, and textured finishes. Drawing inspiration from Gogoro’s iconic electric scooters, the design reflects their signature smooth forms and diverse surface treatments, offering a rich visual and tactile experience.
Gogoro is a Taiwan-based vehicle brand that creates a revolutionary mobile experience through innovation, design, and avant-garde perspective. Insisting on consistent design language has established Gogoro's special aesthetics, but also attracted people who pay lots of attention to their lifestyles. In addition to riding experience, they want to emphasize the communication of life attitude──"To be energetic and also be one of a kind." And that's what I also want to conduct during this design project, to make headphones not only a device for listening, but also a stage to encourage people to perform themselves.
The body surfaces of Gogoro 1 and 2 are made of aluminum to present a metallic texture, and the shape emphasizes the sense of one-piece molding and streamlined shape, creating a sense of urban luxury. On the other hand, The biggest feature of the series after Gogoro 3 is the use of a PP plastic car shell, adding a scratch-resistant surface, and using a lot of bright colors and contrasting colors. In addition, the seat cushion also adds materials, such as plastic leather, stitching, and textured fabrics.
In the process of design iteration, I tried to transform the imagery of one series of motorcycle into each sketch, and also to make symbols meaningful. For example, the "GO" bottom has become the power switch, the directional and brake lights have become the condition light, and so on.
The design blends the curves of the body and forms a full and smooth appearance. And chose Gogoro 3's representative color as the main one; About the material selection, it uses three kinds of finish: textured, bright surface, and polishing.
The usage of consistent design language and user interfaces provide a strong but interesting connection between the original scooter design and the headphone design. Combined with the iconic design elements of the car body such as lights, start buttons, etc., the design of Gogoro is expressed in a playful way, and users can use the same concept model to quickly get started.
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Finally, it presents a vibrant sorbet color, and combines various materials such as plastic, leather, and metal to show a detailed feel; the assembly is also actually added to the process for verification to determine the feasibility of the internal mechanism.
The graphic of the package design adopts the key visual of the Gogoro VIVA series. With colorful geometric blocks, repeated text patterns, and the switch-like graphic, it creates a wonderful experience that opening this package is like starting a journey. The headphone bag refers to the various covers of Gogoro, providing users with more customized options and allowing them to enjoy their own music world.
